Loo Chai Lai, Malaysian aged 60, is the Promoter, Specified Shareholder, substantial shareholder and Managing Director of our Group. He was appointed to our Board on 17 May 2023.
He completed his high school education at Sekolah Menengah Kebangsaan Sultan Abdul Samad, Klang in 1982.
He took a two-year break to explore different career opportunities before he began his career in Boon Seng Paint Merchant, a family-owned business as a Sales Executive in 1984. He set up MBS Paints (previously known as MBS Paints and Tools Sdn Bhd) in 1993 where he was responsible for the overall management. In the following year, he also set up KCBS where he was involved in sales and marketing. He remains a shareholder and director of MBS Paints and KCBS.
In 2003, he founded PSM, which is principally involved in trading of paints, painting accessories, sanitary, kitchen accessories and hardware. He was primarily responsible for the overall management and day-to-day operating activities of the company. In 2024, he resigned as the director of PSM and disposed of his shares in PSM to a third party.
In 2005, he founded SSB together with his brother, Loo Chai Sing. He was responsible for the overall management and day-to-day operating activities of SSB. Loo Chai Sing subsequently resigned as a director in 2020 and disposed all of his shareholdings in SSB to Loo Chai Lai and Loo Jing Kai in 2021. Loo Chai Lai was instrumental in growing our business operations by expanding our customer base and establishing our brand presence in Malaysia.
As our Group’s Managing Director, he will continue to be responsible for overseeing our Group’s overall finance, business operations and business development strategies. We will continue to leverage on his 40 years of experience in home improvement and renovation industry with 21 years of experience in the bathroom and kitchen sanitary wares industry to chart our Group’s future business direction.
Loo Jing Kai, a Malaysian aged 29, is the Promoter, Specified Shareholder, substantial shareholder and Executive Director of our Group. He was appointed to our Board on 17 May 2023.
He graduated with Bachelor of Business (International Business) from the Queensland University of Technology in 2017.
He began his career in 2017 as a Sales Executive in PSM. He was responsible for assisting walk-in customers at the showroom, promoting company’s products and providing after sale service. In 2019, he was promoted to Sales Manager and was responsible for monitoring the daily and monthly sales performance of the company. In 2020, he was appointed as the director for PSM. In 2024, he resigned as the director and disposed of his shares in PSM to a third party.
In 2020, Loo Jing Kai joined SSB as the Sales Manager. He was responsible for monitoring the operations and the sales of the products as well as the collection of payments. In the same year, he was also appointed as the director of SSB. In 2021, he became the shareholder of SSB following the exit of Loo Chai Sing from SSB.
As our Group’s Executive Director, he is responsible for overseeing the sales and purchasing as well as warehouse and customer service functions of our Group.
Haji Ahmad Zakie Bin Haji Ahmad Shariff, a Malaysian, aged 67, is the Independent NonExecutive Chairman of our Group. He was appointed to our Board on 25 March 2024.
He graduated with a Bachelor of Economics from Universiti Kebangsaan Malaysia in 1980 and Master of Accounting Science from University of Illinois, Urbana-Champaign, United States of America in 1983.
He began his career as a lecturer in accounting with the Faculty of Business Management of University Kebangsaan Malaysia in 1983. He left the role in 1990 and joined Rashid Hussain Securities, a stockbroking firm, as Equity Analyst in the same year. He left Rashid Hussain Securities in 1991. He then joined UMBC Securities Sdn Bhd, a stockbroking firm, as Senior Analyst in 1991 and left in the same year. In 1992, he joined JB Securities Sdn Bhd, a stockbroking firm, as a Research Manager. He left the role in 1993 to join Capitalcorp Securities Sdn Bhd, a stockbroking firm, as Vice President of Research. He left Capitalcorp Securities Sdn Bhd in 1994 and joined Smith Zain Securities Sdn Bhd, a stockbroking firm, as an International Sales Dealer. He left the role in 1995 to join Shapadu Corporation Sdn Bhd, a company involved in the management and investment holding, as an Assistant General Manager. He left the role in 1996 and in the same year, he joined PTB Asset Management Sdn Bhd (which was then a subsidiary of Permodalan Terrenganu Berhad) as the Chief Executive Officer where he was responsible for the day-to-day operations of the company and left in 2000. In 2000, he joined SJ Securities Sdn Bhd, a company involved in the business of dealing in securities and acting as securities and share brokers, as the Executive Director (Operations) where he was responsible for its day-to-day operations and left in 2005.
In 2005, he joined UEM Group Berhad, a company involved in project design, management and contracting in the fields of civil, electrical and mechanical engineering, the undertaking of turnkey projects, corporate and advisory support services and training services and investment holding, as the Director of Corporate Affairs where he was responsible for its human capital development including overseeing the operation of Kolej Yayasan UEM, which is part of UEM Group Berhad. He left UEM Group Berhad in 2010 to join Malayan Banking Berhad, a company involved in commercial banking and related financial services, as the Head of Organizational Learning Division where he was responsible for the training and talent enhancement needs of the group and left the company in 2011. He joined FA Securities Sdn Bhd, a stockbroking firm, as Chief Executive Officer from 2011 to 2012 where he was responsible for overseeing the overall operations of the company
In 2012, he joined the Federation of Investment Managers Malaysia an organization that regulates the marketing and distribution of unit trust schemes and private retirement schemes, as the Chief Executive Officer where he was responsible for its day-to-day operations and left the company in 2013. In the same year, he was appointed by the Menteri Pengajian Tinggi Malaysia as a member of the Board of Directors of Universiti Malaysia Pahang and subsequently retired in 2019. In 2014, he joined Perbadanan Menteri Besar Kelantan, a government linked corporation in charge of the state’s strategic and assets, as a Chief Executive Officer where he was responsible for the business turnaround for some of the subsidiaries owned by Perbadanan Menteri Besar Kelantan until 2016. In 2015, he was also appointed by the Menteri Pengajian Tinggi Malaysia as a member of the Board of Directors of Universiti Kebangsaan Malaysia until 2017.
Presently, he is also an Adjunct Professor at the Graduate Business School of Universiti Kebangsaan Malaysia since 2020. He is also the director of various private limited companies as well as the Independent Non-Executive Director of LFE Corporation Berhad since 2023.
Lee Chee Keong, a Malaysian, aged 44, is the Executive Director of our Group. He was appointed to our Board on 25 March 2024.
He graduated with a Bachelor of Engineering (Mechanical and Production Engineering) and Graduate Diploma in Technopreneurship and Innovation Program from Nanyang Technological University, Singapore in 2003.
In 2004, he began his career as a Project Engineer in Hi-P (Shanghai) Housing Appliance Co Ltd, a company involved in manufacturing and distribution of housing appliances, where he was responsible for managing project development, which includes amongst others, costing, process flow and manufacturing until he left in 2006. In the same year, he then joined Venture Electronics Shanghai Co. Ltd, a company involved in manufacturing and distribution of electronic components as a Project Lead where he was responsible for managing business units in relation to manufacturing of electronic products and components.
He left the company in 2008 to join Acumen Engineering (Shanghai) Co. Ltd, a company involved in wholesale and distribution of chemicals and allied products as a Sales Manager where he was responsible for overseeing the overall business operations of the company in China. In 2009, he left Acumen Engineering (Shanghai) Co. Ltd and joined Superpak Shanghai Co. Ltd, a company involved in packaging solution as an Assistant General Manager where he was responsible for managing the day-to-day operating activities of the company until he left in 2012.
In 2012, he joined Movtec Sdn Bhd (presently known as Warehouz Collection Sdn Bhd), a company involved in the dealing of electronic products as a Sales Manager. In 2013, he resigned as the Sales Manager but remained as the director and shareholder of the same company until it was dissolved in 2017. In 2013, he joined Bath Deco Marketing Sdn Bhd, a company involved in wholesale and retail of bathroom furnishings as a Sales Manager where he was responsible for the sales and marketing activities of the company and left the company in December 2013.
In 2014, he joined BBSB as a Sales Manager where he was responsible for the sales and marketing of the company’s products. He was appointed a director of BBSB in 2017 and became its shareholder in 2020. In 2018, he became the director and shareholder of IBSB, assuming the same responsibilities as BBSB. In 2024, he disposed of all of his shares in BBSB and IBSB to Sorento Capital as part of the Acquisitions.
In 2019, he was also appointed as the director and shareholder of Pro Bath Sdn Bhd where he was responsible for the sales and marketing of the company. Pro Bath Sdn Bhd was struck off in 2023.
As our Group’s Executive Director, he is responsible for our Group’s project-based sales and marketing.
Christine Toh Hung Mei, Malaysian, aged 43, is the Independent Non-Executive Director of our Group. She was appointed to our Board on 25 March 2024.
She graduated from Monash University with a Bachelor of Commerce and Bachelor of Business Systems in 2004. She obtained a Bachelor of Laws (Hons) from University of London (External) in 2012 and completed her Certificate of Legal Practice in 2013. She was registered as a Chartered Accountant under the Malaysian Institute of Accountants in 2023. She is also a Fellow of the Chartered Institute of Arbitrators.
After graduating from Monash University in 2004, she took a two-year break before she began her career in 2006 with BDO McCabe Lo Ltd in Hong Kong, a company involved in business and corporate advisory services, as an Associate. She left BDO McCabe Lo Ltd and joined BDO Binder in Malaysia, an audit firm, as an Assistant Manager in 2008 where she focused on external audit. In 2009, she joined BDO Consulting Sdn Bhd, a company involved in management consultants, as an Assistant Manager where she was in charge of internal audit for listed companies and left the company in 2010.
In 2010, she joined Prestar Precision Tube Sdn Bhd, a company involved in the manufacturing and supply of precision steel pipes and tubes, as an Assistant Accounts Manager where she was responsible for submission of financial reports, preparing annual budgets and assisting in the company’s internal and external reporting requirements. During her tenure with BDO Binder, she was also studying for her Bachelor of Laws on a part time basis. Upon obtaining her Bachelor of Laws in 2012, she left Prestar Precision Tube Sdn Bhd and commenced her pupillage at a law firm, Vin & Isaac Lee in 2013. She was called to the Malaysian Bar in 2014 and thereafter continued as an Associate in Vin & Isaac Lee. She left Vin & Isaac Lee in 2016 to join Mah Weng Kwai & Associates, a law firm, as a Legal Assistant and was promoted to Senior Associate in 2018 before being made a Partner in 2019. In 2023, she left Mah Weng Kwai & Associates to set up her firm, Christine Toh & Co where she currently holds the position of Managing Partner. Her primary practice areas include construction disputes, matrimonial disputes and general litigation.
She is also the director of various private limited companies as well as Independent Non-Executive Director of HE Group Berhad since 2023 and WTEC Group Berhad since 2024.
Teh Lay Sim, a Malaysian, aged 49, is an Independent Non-Executive Director of our Group. She was appointed to our Group on 25 March 2024.
She graduated from the University of Sydney with Bachelor of Science (Architecture) in 1998 and Bachelor of Architecture in 2004.
She began her career with Natcon Kumagai Joint Venture, company involved in construction and completion of superstructural works for Mandarin-Oriental Hotel as an Interior Design Coordinator in 1998 where she was responsible for the co-ordination, scheduling, planning and site supervision of the architectural and interior fit-outs. She left the company in 2000, to join Sunway Construction Berhad, a company involved in building and civil engineering works with capabilities in turnkey, design and build construction as a Design Coordinator where she was responsible for overseeing and coordinating all technical and design matters for design & build and build-operate-turkey projects. Sunway Construction Berhad was delisted from the Official List of Bursa Securities in 2004 and assumed its present name of Sunway Construction Sdn Bhd and a wholly-owned subsidiary of Sunway Construction Group Berhad. In 2007, she was promoted to Manager. She left Sunway Construction Berhad in year 2008 to join SA Architects Sdn Bhd, a company involved in architectural and consultancy services as an Associate where she was responsible for managing and overseeing the design and execution of projects.
In 2012, she left SA Architects Sdn Bhd and founded Arkitek L. Teh. She has been with the firm since 2012 and currently holds the position of Principal. She is in charge of managing the employees, the direction of the architecture practice of the firm which includes among others, overseeing all technical and design matters for the projects undertaken by the firm as well as its day-to-day operations.
Yeat Soo Ching, a Malaysian aged 48, is an Independent Non-Executive Director of our Group. She was appointed to our Board on 25 March 2024.
She graduated from the University of Sheffield, the United Kingdom with a Bachelor of Law in 1998 and was called to the Malaysia Bar in 2000.
She began her career with Messrs Cheang & Ariff, a law firm, as a legal associate in 2000 and was subsequently made a partner in 2007, a position she still holds. She practices in the areas of corporate and securities laws as well as banking and finance. She has advised companies on capital market transactions including fund raising exercises such as initial public offerings, rights issues and private placements. She has also been advising general partners of private equity/ venture capital funds on the setting up of funds in Malaysia and offshore. Her banking and financing experience includes acting for lenders and major corporations on various domestic and international financing transactions.
She is presently an Independent Non-Executive Director in Cnergenz Berhad.