Corporate Information

Key Senior Management

Tan Gine Ngee

Chief Financial Officer

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Loo Ai Cheng

Senior Manager - Warehouse & Customer Service

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Ng Lai Heong

Regional Sales Manager

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Lam Li Hua

Marketing Manager

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Tan Gine Ngee

Chief Financial Officer

Tan Gine Ngee, a Malaysian, aged 47, is the Chief Financial Officer of our Group.

He graduated with a Bachelor of Science in Accounting and Finance from the University of London in 1999. He is a member of the Malaysian Institute of Accountants since 2006.

He began his career as a Graduate Audit Trainee in K.S. Soon & Company, an audit firm in 2000, where he was responsible for the field audits, drafting of audit reports, assisted in the computation of taxes, estimated financials, and preparation of the annual accounts for clients and left the company in 2001. In 2001, he joined TimeCom Holdings Sdn Bhd, a company involved in construction, system integration and supply of computer hardware and software as an Accounts Executive and was responsible for overseeing group accounts preparation which includes monitoring the group consolidation of account.

In 2001, he left TimeCom Holdings Sdn Bhd and joined MBS Paints & Tools Sdn Bhd (currently known as MBS Paints) as an Accounts Executive where he was responsible for overseeing the full set of account and audit coordination. In 2005, he was promoted to Accounts Manager in the same company where he was responsible for overseeing the accounts and human resources departments, and monitoring inter alia, the cash flow, projections, financial reporting and analysis. In 2015, he was further promoted to Group Financial Controller. His responsibilities included overseeing the group accounts and compliance of accounting standards and framework, as well as to monitor the policy and procedures in order to improve the internal control.

Following a transfer of recruitment, he was transferred from MBS Paints to SSB in 2021 and his role remained as Group Financial Controller assuming the same responsibilities as his role in MBS Paints. In 2023, he was further promoted to the role of Chief Financial Officer of SSB where he is responsible for, amongst others, the preparation of our Group's financial and accounting reporting and managitig the accounts department's day-to-day functions which includes inter alia, the management of cash flows and budget for our Group.

Loo Ai Cheng

Senior Manager - Warehouse & Customer Service

Specified Shareholder and Senior Manager - Warehouse & Customer Service Loo Ai Cheng, a Malaysian, aged 58, is the Senior Manager for warehouse and customer service of our Group.

She graduated with a Diploma in Commerce and Economic from Meijo University in Nagoya Japan in 1993.

She began her career as a General Clerk in Kilang Plastic Winloy Sdn Bhd in 1985, a company involved in manufacturing of plastics bags where she was responsible for administration and general clerk related work. She left Kilang Plastic Winloy Sdn Bhd in 1990 to pursue her Diploma in Commerce and Economic. In 1993, she joined Sato Chemifa (M) Sdn Bhd, a manufacturer of plastic films and bags company, as a Production Administration Clerk and was responsible for the maintenance of production/ manufacturing records in the company. In 1995, she left to join Terasaki Electric (M) Sdn Bhd, a company involved in trading and installation of electrical switchboard apparatus, electronic equipment, engineering equipment and the assembling of circuit breakers as a Purchasing Administration Clerk where she was responsible for warehouse inventory records and maintaining purchasing records and left the company in 1997.

In 1998, she joined MBS Paints as an Administrative Executive and was responsible for customer service. In 2005, she was promoted to Warehouse Manager and was responsible for overseeing the warehouse management.

She left MBS Paints and joined SSB in 2017 as a Warehouse Manager. Her responsibilities include warehouse management and customer service related matters which includes among others, organising deliveries, storage and dispatches of goods in warehouse and she also oversees daily warehouse operations while controlling and managing inventory and logistics and supervising the customer service department in the company. In 2023, she was promoted to her current position and her responsibilities remained the same.

Ng Lai Heong

Regional Sales Manager

Ng Lai Heong, a Malaysian, aged 55, is the Regional Sales Manager of our Group.

She completed her high school education at Tsun Jin High School in Kuala Lumpur in 1987.

She began her career as a coffee shop assistant in Lai Heong Coffeeshop in 1988, which is a family-operated business where she was responsible for handling customer orders and served as a cashier until 1990. In 1991, she joined Hup Hing Sdn Bh, a company involved in buying, selling, fabricating spare parts and equipment in industries as an Assistant Manager where she was responsible for building and leading a sales team, developing revenue-driving strategies and formulating sales plans until she left the company in 1995. In 1996, she joined Homewish Sanitarywares Sdn Bhd, a company involved in sales and distribution of sanitary ware & bathroom accessories as a Sales Manager, assuming the same responsibilities as her role in Hup Hing Sdn Bhd until she left the company in 2007. In 2008, she joined Agrow Corporation Sdn Bhd, a company involved in buying, selling, fabricating spare parts and equipment in industries as a Sales Manager, assuming the same responsibilities as the previous companies and left the company in 2019.

In 2019, she joined SSB, assuming the position of Regional Sales Manager. Her responsibilities include building and leading a sales team, developing revenue-driving strategies and formulating sales plans.

Lam Li Hua

Marketing Manager

Lam Li Hua, a Malaysian, aged 40, is the Marketing Manager of our Group.

She graduated with both Diploma in Advertising and Diploma in Marketing Communications from Institute Advertising, Communication and Technology (ACT) College in 2005.

She began her career with Mellooi Creation Sdn Bh, a company involved in fashion designing, manufacturing and trading of apparels and accessories in 2005 as a Marketing and Business Development Executive and was subsequently promoted in 2007 to Senior Executive in Marketing and Business Development. She was responsible for marketing planning and execution and development of advertising and promotional spending for the retail stores. She left Mellooi Creation Sdn Bhd in 2007 to join Signature Cabinet Sdn Bhd (a subsidiary of Signature International Berhad), a company involved in designing, marketing and distribution of kitchen systems in the same year as a Brand Manager where she was responsible for brand strategy conceptualisation including planning and execution for kitchen cabinet and living solutions. She left to join MGBI Malaysia Sdn Bhd, a company involved in engineering services relating to design and verification of railway signaling systems in 2014 as a General Manager and was responsible for managing the company's railway project in Malaysia which includes inter alia, project management and recruitment related matters. She left to join EQ Solutions Sdn Bhd, a company involved in internet marketing, public relations, events, advertising, trading, training and consultancy, media production, creative designing in 2018, as an Account Manager where she was responsible in managing public relation activities, digital marketing campaigns and events for their clients. In 2019, she left EQ Solutions Sdn Bhd and joined H Trends Bathroom Centre Sdn Bhd (currently known as Dilooma Sdn Bhd), a company involved in dealers, wholesale of bathroom accessories, sanitaryware, kitchenware and other related products as a Marketing Manager. She was responsible for developing strategies, planning and execution of sales and marketing activities to achieve sales target until she left the company in 2021. She was on sabbatical leave until 2023 before continuing her career in SSB.

In January 2023, she joined SSB as the Marketing Manager where she is responsible for marketing management which includes strategising, planning and execution for both offline and online platforms for our Group.