News

PRESS STATEMENT/ SIARAN AKHBAR
(FOR IMMEDIATE RELEASE)

Tuesday, 7 October 2025

SORENTO CAPITAL STRENGTHENS PRESENCE IN SOUTHERN MALAYSIA WITH NEW SHOWROOM IN JOHOR

Klang, 7 October 2025 – Malaysia’s provider of bathroom and kitchen sanitaryware solutions (厨卫洁具经销商), Sorento Capital Berhad (“Sorento Capital” or the “Company”), is expanding into the southern region of Malaysia with the establishment of a new “Sorento Concept” showroom in Johor.

The Company has budgeted approximately RM2.5 million to develop this flagship showroom, which is scheduled for completion by the end of 2025. Designed to elevate brand visibility and customer experience, the showroom will showcase Sorento’s latest product innovations, including the upcoming premium “Sorento Serene” series.

Over the years, Sorento has developed a portfolio of in-house brands that serves a broad spectrum of customers; from affordable essentials for mass-market consumers to mid-range solutions for growing households. With the launch of the “Sorento Serene” series, Sorento is now strengthening its reach in the premium segment.

Johor has been identified as a strategic growth market for Sorento, supported by government-led initiatives such as the Johor–Singapore Special Economic Zone (“JSSEZ”) and the Johor Bahru–Singapore Rapid Transit System (“RTS”) Link. In addition, Johor's close proximity to Singapore, combined with the favourable Ringgit-Singapore Dollar exchange rate, enhances the competitiveness of Sorento’s product offerings for both Malaysian and Singaporean consumers.

Managing Director of Sorento Capital, Mr. Loo Chai Lai (吕再来) said, “The launch of “Sorento Concept” showroom in Johor is a key milestone in our expansion journey. This showroom will allow us to better serve our customers in Johor while tapping into the Singaporean market. With the region’s rapid growth in property development and infrastructure, we are confident that Sorento is well-positioned to capture rising demand for quality bathroom and kitchen solutions.”

The showroom will serve as a platform to strengthen engagement with dealers, property developers, interior designers and architects. By providing an immersive product experience, Sorento aims to reinforce its brand positioning and deepen relationships with key stakeholders across both retail and project-based sales channels.

Mr. Loo added, “We are also investing in brand visibility through upgraded dealer stores, targeted advertising and high-impact billboards, in line with our ambition to build Sorento as a trusted Malaysian brand.”

Looking ahead, the outlook for Malaysia’s bathroom and kitchen sanitaryware industry remains positive, supported by robust growth in the residential, commercial and hospitality sectors.

For the financial year ended 30 June 2025 (“FY25”), Sorento Capital reported an unaudited revenue of RM179.2 million, an increase of 18.3% from RM151.5 million in FY24, while net profit rose 7.4% to RM26.2 million from RM24.4 million in FY24. Excluding one-off listing expenses of RM3.1 million, adjusted net profit would have been RM29.3 million. Growth was driven by stronger contributions from both dealer and project-based sales.

“Our results reflect strong fundamentals and the growing demand for Sorento products. With a clear strategy and solid foundation, we are confident of sustaining growth while creating long-term value for our shareholders,” Mr. Loo said.


About Sorento Capital Berhad

Sorento Capital Berhad (“Sorento Capital”), through its subsidiaries, is principally involved in the marketing, distribution and sale of bathroom and kitchen sanitary wares. They have an extensive range of bathroom and kitchen sanitary ware products under their house brands, namely the flagship brand ‘Sorento’, as well as ‘Mocha’, ‘Cabana’ and ‘i-Born’. They are also the authorised distributor for foreign luxury third-party brands of bathroom and kitchen sanitary ware products, namely ‘Bravat’ branded sanitary wares (non-exclusive distributor) and ‘Infinity’ branded sanitary wares (exclusive distributor) in Malaysia.

For more information, please log on to https://www.sorento.com.my/


Released on behalf of Sorento Capital Berhad by Capital Front Investor Relations.

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